With spring on its way, this often will positively affect consumers' buying habits. Some businesses will see an upsurge in leads and sales during April, May and June, particularly those with an established, loyal customer base. A dynamic advertising campaign is a great way to reinforce your community presence and position your business at the forefront of this spring's consumer buyer behaviour.
Executing your advertising campaign will take thorough planning and dedicated time for execution. Before planning the campaign, it's good to know your business's unique selling points and target audience and your brand and any taglines or headlines your company may use in traditional advertising and marketing materials.
When in doubt, asking a professional for some advice cannot hurt. Here are 5 critical steps to creating your advertising campaign this spring:
1. Establish your budget and timeline for the advertising campaign:
If you already have an annual plan with a budget and timeline for advertising throughout the year, it's easy to refer back to this document. If you're a fly-by-the-seat-of-your-pants type advertiser, figure out your limit for the campaign and do your best to stay within. As for the timeline, typically, a spring campaign will last through April, May and June.
2. Define your target audience:
Knowing the demographic and psychographic attributes of the type of person your campaign aims to attract is one of the most important first steps to deciding on the medium and the message. Consider age, gender, location, household income, interests, and habits. Many business owners make the mistake of thinking their customers are just like them when often they're not.
3. Goals and objectives:
What is it you want to achieve through your advertising campaign? Knowing this is the first step in creating the message for the advertising campaign. You may have a new product for which you want to create awareness. When the buying frenzies begin, you will want to stand out from your competition. Establish what it is your looking to accomplish with your advertising.
4. Research and decide which media to use:
Print, Radio, TV, Billboards, the Internet, and Social Media are media avenues that can serve your purpose. Knowing your audience is the first step in choosing a medium; however, the message, budget, and objectives go into this decision. Researching each option thoroughly and calculating your ROI (Return on Investment) will take time and communication with many industry sales professionals.
5. Create a compelling message:
Ensuring your advertising message is to the point, engaging, and helps meet your objectives while entertaining and attractive to view, takes work! Often the media you choose will offer creative services at no extra charge when you book a campaign with them. These services can be of great value. Hiring a professional in this area is also suggested to ensure the effectiveness of your advertising campaign.
If you're willing to invest the time to learn about your business's and your customer's needs, then planning an effective advertising campaign should be within your grasp. When in doubt, seek advice; advertising should be an investment with a clear return. For more information on launching an advertising campaign, contact us at Jagger Media. We're here to help!
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